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- calendar_today November 8, 2026
NFIB Shares Advice for Small Business Saturday
The National Federation of Independent Business (NFIB) is encouraging Alabama's local businesses to take advantage of Small Business Saturday, an annual event set for November 28. This day encourages shoppers to support local stores and restaurants, boosting holiday sales for small businesses.
Spreading the Word to Reach More Shoppers
Rosemary Elebash, NFIB State Director, noted that Small Business Saturday gives local shops and restaurants an opportunity to demonstrate what makes them unique. Businesses can start preparations by updating their information and ensuring customers can easily find them both online and offline.
- Check that your street address, website, phone number, and holiday hours are current on social media and business listings.
- Post clear photos of products, menu items, and specials, including prices and details about parking, pickup, or reservations.
- Utilize hashtags like #ShopSmall and tag your location to increase online visibility.
Making Gift Shopping Simple
Businesses are encouraged to group gifts by price or interest — such as gifts under $25, for cooks, or products made locally. Restaurants can promote gift cards, takeout, or catering for the holidays. Letting customers know about extra services like gift wrapping, online ordering, or pickup can further streamline the shopping experience.
Offering Specials to Attract Shoppers
To entice new and returning customers, the NFIB suggests offering gift bundles, free samples, or small bonuses with purchases. Restaurants may introduce meal deals or special discounts specific to Small Business Saturday. The advice is to select offers that deliver value to customers while maintaining business profitability.
Collaborating with Neighboring Businesses
Another tip is to work with nearby businesses: share each other's social media posts, create simple shopping guides together, or plan complimentary specials. Collaborations could be as simple as a shop referring customers to a nearby café, with the café reciprocating by sharing information about local stores. NFIB recommends checking with local chambers of commerce or downtown groups about coordinated community events.
Maintaining Customer Relationships
NFIB advises keeping customers informed about Small Business Saturday through signs, conversations, and emails or texts they've opted into. Showing appreciation for new and repeat customers, inviting them to join a business's contact list, and following up after the holidays can help sustain engagement throughout the year.
Importance of Consistent Sales
"Those connections matter as owners work to cover the cost of supplies, wages, health care and insurance while keeping prices within reach," NFIB stated. Consistent sales activity is crucial for businesses to meet their expenses, plan ahead, and support their communities.
About Small Business Saturday
Small Business Saturday was launched by American Express in response to the 2008 recession, aiming to support small businesses. According to NFIB, last year's event saw shoppers spend an estimated $18 billion at local businesses across the country.
Source: alreporter.com.
